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Article by Alice Hopkins
Numerous web designers have been noticed to ignore color scheming
and selection when designing websites. How can the word designing
not relate or depict colors? Without a proper and sound selection
of colors, your website may result either as one that is too
boring to go through or a very pale one not satisfying the
eye. Colors will change the mood reflection of the entire
web page. Color selection needs proper concern and attention.
Some browsers however, can see 256 colors. The point is that
most of them (browsers) share only 216- colors pallets. Going
beyond this limit you will be using colors not known by the
browser. The browser will then mix colors. For displaying
an approximately same color, the browser will take small dot
samples. This action of the browser is dithering. At times
these captured dots will not show a clear vision. If there
is content on the dithered color, it is very difficult to
read through. So always use browser safe colors.
Eyes perform muscular functions and therefore get tired. Try
this test to clarify the concepts. Visit http://www.designmore.com/ctesta.htm.
Did your eyes see a white box? Was it bluish green color?
If not, visit the site again.
Let me explain what’s happening. Your eyes have millions
of light sensing nerve cells called rods and cones. When you
see the red box the cones detect red wavelength. They get
tired then. The opposite cones come into action and you see
a bluish green color. You know now how science works in your
website.
An example to make points clear is the yellow caution sign
you can see often. Yellow is bright and thus strains the eye.
It is most catchy. Using such colors in ads and banners will
help immediately catch the eye of the visitor. But also too
many bright colors will irritate the visitor. Use them in
moderation. Such colors like red can be used on focus areas
but not on large portions of the page. Large portions of red/yellow
like colors can attract the attention but very soon tire the
visitors. This will force out the traffic to avoid visiting
your site. So delete such color usage from your list and try
to be more users friendly.
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