Article by Alice Hopkins
Logos are not only a draft of company’s name but are
made as its identity. In a meeting you may see the owner speaking
of his company conveying you the message of his company’s
reliability and services. He may speak of his type and quality.
There is always a limit to everything. He cannot speak to
the entire world. So what he does is appoint a designer to
design a logo for him. Then onwards it is the logo that speaks
in place of his. Logos are a way to communicate his message
24 hours. The logo is made to represent the company’s
traits. This is where the whole story lies. Logos are thus
very, very significant.
Now, for designing a logo it is important to keep in mind
the attributes that the company possesses. Not only this but
also the characteristics that it does not possess must be
remembered. Logos should then be made accordingly. If the
logo looks alike some other logo, it showers a bad impact
on the viewers. If it is meaningless, it will convey no message
to people. However, meaningless logos are also seen around
like that of MERCEDES. The three points indicate land, sea
and air. A layman wouldn't even think of this by looking at
it. People don’t know what the logo means. It is just
an identification of the car. Still it is well recognized
all over. Can you think of what the logo of CRESIDA depicts?
Logos should be such that they need not be explained. Because
you cannot stand beside to explain it or write an article
to explain what it means. Logos are to be seen by a number
of people and should be clear in communication. Once seen
carefully they should be able to clearly communicate the idea
they aim to represent.
Some logos of the same market can have similar looks. Many
Champaign bottles have similar logos having golden backgrounds
with a signature on it or be it a name or picture. Likewise
many cars have designs in a circle.
One good point I have for you is that for names that are not
easy to remember or even pronounce, their logos should be
made having a sign or image to recognize them easily. Just
writing the name in style won’t make people comfortable
to remember it. If an image would be added people will be
familiar to it. On the other hand, for names easy to pronounce
a simple logo could work effectively for example LIPTON.
The above talked about points should necessarily be given
thought of and applied when designing a logo. When a logo
is complete revise it carefully. Does your designed logo depict
what you were aiming it to? Is it unique? The colors, font
and design; are they new to ‘look’ at (not necessarily
to be new)? Think before you ink.