by Alice Hopkins
There is a bridge between marketing and selling that makes
them two different aspects. To sell, you need to have a good
reason to not force but attract and/or convince people to
buy. You need to use your deepest creativity skills inside
to come up with an idea no one has come before. An idea such,
that makes your market distinctive.
Giving opulence to your presentation does help your agency
to win a client’s confidence in you as it gives evidence
that you know the work but, likewise, to sell, you need to
sell your ideas, dig into yourself and present your creativity
because you cannot afford a good will loss by failing to sell
using ideas that are common and repeated. To avoid such loss,
marketing strategies should be made carefully by not specifically
degree certifieds but ones who are practically experienced
and possess talents, though I do give importance to graphics
The following books are recommended to designers who have
just entered the field. Reference to these books will help
make effective designs on web. Books like” HTML Complete”
consists of instructions and guidelines by number of writers.
It is an affordable cheap book. It gives a detail of HTML
AND XHTML concepts, tools in need and how the web works. Representation
of a book does not reveal an image of its content. Another
book that supports my word is “Cascading style sheets.
The designers edge” by Moly E. Holzschlag. This book
is one of the best ones to give lessons of how to deal with
browser bugs. It also gives comprehensive notes on CSS theory.
Lastly I would prefer freshers to go through “Designing
websites for every audience” by Ilise Benun. This book
will teach, as the name suggests, how to design a website
that targets the appropriate audience. It will make you capable
of designing a website that is well organized and user friendly.
It consists of useful tips and advices that will help prevent
Once given a thorough reading, these books will help improve
graphics, however, to sell; we need to have creative people
who can think different from others and those who possess
graphic skills as well.